Walmart has struggled to stay ahead of baby boomers who prefer to keep their children home from birth.
The baby registry is a key way for Wal-Marts to keep track of the thousands of baby arrivals every day, and its website has seen a spike in traffic this year, according to data from BabyCenter, an online service that tracks births and deaths.
Wal-Mart says it plans to start using the online registry in early 2018.
The baby registry uses an algorithm to keep the most up-to-date information about a child’s birth and death and tracks birth and funeral records.
Walmart does not disclose how many baby registries are in operation.
BabyCenter does not track the number of registered birth and adoption registries.
BabyCenter said it has tracked more than 700,000 registered birth certificates since January 2017.
WalMart has seen an uptick in traffic from baby registrars, said Carrie Zalasz, an analyst with BabyCenter.
BabyCenters online birth database has seen its traffic surge in the last year, she said.
Walmarts online baby registration site is seen on a smartphone screen in New York, March 21, 2018.
BabyCenters site is one of more than 1.5 million online baby registrants.
WalMarts online child birth registration site has seen increased traffic in the past year.
Walton family members react as the news of the birth of their baby in New Mexico was announced on Sunday, April 19, 2018, in Albuquerque, N.M.
The Walmarts child birth registry site, Wal-marts website, is seen in the background during the unveiling of the company’s third-quarter earnings call on April 19 in New Jersey.
Walworths online baby birth registry, which allows parents to track their newborns online, was launched in 2012.
The company said it will add an option for parents to set a password for their child registry, and that the site will be available in English, Spanish and Arabic.
The site will include information about the birth and burial records, birth certificates and death certificates.
Walson said that as of mid-2018, Walmarks baby registry had a daily active user count of more,000, up from about 2,000 a year earlier.