Amazon is rolling out baby shark cake recipes, books and other content to help parents of toddlers and young children.
The new site, baby sharkcake.com, will offer baby shark recipes, shark-themed videos, baby-themed items and other products, including shark baby gear.
Amazon plans to start accepting preorders for baby shark food and baby shark products starting in January, the company said in a statement.
Baby shark food can be found on Amazon, where baby sharks are priced at about $20 for one pound of the prized fish.
Baby sharks are among the most sought-after fish in the world and are highly sought after by collectors, aquariums and fishmongers, who are looking for unique items for their collections.
Amazon said baby shark items can include shark food, shark toothpaste, shark bites, shark jewelry, shark clothing and shark teeth.
Amazon also plans to offer baby sharks accessories, including toothbrushes, nail clippers, aquarium accessories, and shark fins.
Amazon added baby shark toothbrands last month to its list of baby shark offerings.
Amazon has a number of baby-related products, like a shark baby shirt and a baby shark pillow.
Amazon also sells baby shark baby books.